Blog dziennikarski – stylistyczny aspekt gatunku
Blog journalism – a stylistic aspect of the genre

Summary/Abstract: The article contains a description of the stylistic aspect of journalist blogs. This genre is representative of Web journalism. The author points to the similarity of blogs to the press commentary, while stressing that the web space causes the remediatization of all genres, due to the characteristics of the medium. The main purpose of the study is to describe the style plane of the genre and to characterize the stylistic exponents, which are determined pragmatically (e.g. the type of contact between the sender and the addressee, interactivity, persuasiveness, and others). Seeking to activate the addressee's interaction justifies the presence of phenomena such as simulation of an informal dialogue contact, an increasing use strategies typical of face-to-face communication, language plays (in particular, utilizing various functions of the colloquial variety).

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