О НЕКОТОРЫХ ЯВЛЕНИЯХ СОВРЕМЕННОЙ РОССИЙСКОЙ РИТОРИКИ ПУБЛИЧНОЙ КОММУНИКАЦИИ(риторика ностальгии как результат диалога с прошлым)
ON SOME PHENOMENA OF MODERN RUSSIAN RHETORIC IN PUBLIC COMMUNICaTION (RHETORIC OF NOSTALGIA AS A RESULT OF A DIALOGUE WITH THE PAST)

Summary/Abstract: The paper discusses some phenomena occurring in the discourse of Russian public communication and they can be described as two types of nostalgia – restorative and ironic. Restorative rhetoric has been found in texts which incite to stand against the West. It has to be noted that modern public communication in many cases is likely to be more radical in opposing the West than the rhetoric of the Soviet and more recent post Soviet past; moreover, it can be characterized as moving from metaphorical fight against the West towards propaganda of explicit opposition and of exercising the rebirth of the Soviet Union. Although ironic rhetoric of nostalgia has been evidenced in texts of prominent Russian journalists – Radzikovski, Shenderovich, Kolesnikov, the mentioned journalists employ different types of irony. The rhetoric of Shenderovich and Radzikovski can be characterized as active usage of the word ‘strange’ to describe modern Russian reality not with the aim to mock it but in order to demonstrate inevitable existence of the past – pessimistic and sarcastic shade of narrative occurs. The rhetoric of Kolesnikov, who is closer to Kremlin’s position, differs significantly in employing other means of rhetoric. He overcrowds the text with descriptions of top ranking officials’ emotions which often contradict their behaviour in official situations. Thus, while the people in power become sacrilegious, simultaneously the process of intimacy occurs – the people in power become accepted and trusted, whereas some of Kolesnikov’s ‘standing against’ becomes transitory.

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