Library Marketing in the World
Library Marketing in the World

Summary/Abstract: The article is a sequel to the previous one published in the previous issue of the Librarianship and Information Science magazine. A presentation of several experiences concerning the implementation of library marketing in Europe being already made, in what follows we will deal with other situations from different countries of the world. All these examples can be useful to the infodocumentary structures in Romania for which marketing is a new domain, still discreet.

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