Cultural Awareness, Sensitivity and Competence: Basic Requirements for Business Success in Nepal and South Africa
Cultural Awareness, Sensitivity and Competence: Basic Requirements for Business Success in Nepal and South Africa

Summary/Abstract: The present article looks at the importance of cultural awareness, sensitivity and competence when doing business abroad, in countries such as Nepal and South Africa, whose cultures may be very different from one's own. On the one hand, it offers a brief overview of the main cultural characteristics of the two countries, based on two major models of cultural analysis (Edward T. Hall's and Geert Hofstede's), as well as on one of the authors' (Daniel Iacob's) first-hand experience with the two cultures. On the other hand, it provides a few guidelines to Romanian business people who would be interested in conducting successful business activities in these still (to a certain extent) "unchartered territories".

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