Persuasiunea şi manipularea – coordonate etice şi pragmatice
Persuasion and Manipulation – Ethical and Pragmatic Coordinates

Summary/Abstract: The rhetorical discourse is present in all the spheres of communication that intend to impose an idea, keeping or changing opinions, attitudes, behaviours. If, through persuasion, a common, user-public, assumption is realized, through manipulation, the user does not assume the thesis, he seeks only a public that he could steer according to his interests. Both rhetorical means are efficient (in the sense that they establish persuasion), the major difference between the two being the appeal to ethics.

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