Inovaţii lingvistice în discursul publicistic actual
Linguistic Innovations in the Contemporary Advertising Discourse

Summary/Abstract: Language as an abstarct system is always in a continually evolution and the journalistic language brings in light new types of discours. The journalism always had a fundamental rol in observing and noting the linguistic innovations. Besides its informmational role, the journalism assumes without knowing the role of a mirror of the social system and of the members of it. This study proposes to analyse the journalistic reprezentative linguistic facts with referecnce to the fourth levels of language: phonetic, morphologic, synctactic and semantic.

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