Evenimentele promoţionale – un instrument de publicitate naţională
Promotional events – as a tool of national advertising
Author(s): Nicoleta Buzilă, Raoul Sabin GordeanSubject(s): Economy
Published by: Editura Eurostampa
Keywords: promotional events; exhibition; pet food
Summary/Abstract: The paper presents the main features of the pet food market in Romania, information about the players in the pet industry, its stage of development compared with other European markets and the first attempts at national organization of promotional events in this field.
Journal: Anale. Seria Ştiinţe Economice. Timişoara
- Issue Year: XV/2009
- Issue No: 15
- Page Range: 127-132
- Page Count: 6
- Language: English
