Study regarding Theatres' Role in Increasing Urban Competitiveness
Study regarding Theatres' Role in Increasing Urban Competitiveness

Summary/Abstract: The analysis of successful experiences in urban development shows that one important vector in increasing the popularity of a metropolis, so necessary in urban competition, is the "theatre-logo". "La Fenice" in Venice, Royal Theatre in Madrid, La Scala in Milan, "Globe" Theatre in London, Broadway the "Boulevard of theatres" in NewYork, "Bolshoi" Theatre in Moscow are not only places of cultural production, but true symbols of the city, mandatory points on the numerous tourists' maps. For Romania, and especially for Bucharest, the "I.L. Caragiale” National Theatre represents a true national cultural brand, one of the main generators of the country's cultural image. In the current context of the restoration and its consolidation, the present study confirms that the National Theatre can become a complex centre, unique in its own way, demonstrating a versatile cultural vocation, and increasingly contributing to the strategic development of Bucharest, beyond its well-known performances.

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