RISK MANAGEMENT IN THE COMMERCIAL ACTIVITY OF A COMPANY Cover Image

Managementul riscului in activitatea comerciala a companiei
RISK MANAGEMENT IN THE COMMERCIAL ACTIVITY OF A COMPANY

Author(s): Gheorghe Carstea, Aurel Manolescu, Răzvan-Andrei Corboş
Subject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: risk management; objective risks-perceived risks; “Economic impact –risks map”

Summary/Abstract: The commercial activity of the company (assurance and administration of the material resources, and also the company’s sales) is the one that realizes the interface between the internal and the external environments of the company. In an obvious way, this will also imply the study of risks that come from the company’s internal and external environments.

  • Issue Year: XXXVI/2008
  • Issue No: 3
  • Page Count: 5
  • Language: English
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