Sources for increasing the competitiveness of museums through studies on the perception of visitors towards cultural events
Sources for increasing the competitiveness of museums through studies on the perception of visitors towards cultural events

Summary/Abstract: The success stories from past years of many museums in the world have shown the need for a change in terms of management vision of this type of cultural organization, by addressing elements outside the organization as a driver for competitiveness. Thus, the opportunities generated by the relationship with customers or the positioning among competitors have become primordial. Taking into account the new trends, this study wanted to determine the propensity of the public towards museum cultural consumption and to identify the perception of visitors towards the National Military Museum. After administering the questionnaire and analysing the responses, we can say that the cultural organization that was analysed could become a viable option for recreation for residents of the capital. However, in order for this to happen, the museum should focus on using specific marketing tools of promotion, which can contribute to an aggressive popularization of cultural products and services of the museum

• Details
• Contents