Małe firmy handlowe – pozycja, strategie, perspektywy rozwoju
Small commercial companies. Their position, strategies and development perspectives
Author(s): Urszula Kłosiewicz-GóreckaSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: trade; strategies; micro and small enterprises; competition; relationships
Summary/Abstract: In her article, the author presents the importance of micro and small commercial enterprises among the entire population of companies in the sphere of trade and in the population of micro enterprises in the economy as a whole. The dynamic development of large commercial facilities and discount stores as well as a quickly growing strength of commercial chains cause that the micro companies operating in the sphere of trade are subjected to a strong competition. In the article, there are presented the strategies that may be a chance for development for small commercial companies as well as there are presented short-term forecasts of development of small commercial companies
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 29
- Page Range: 61-72
- Page Count: 12
- Language: Polish