Wybrane aspekty marketingu wewnętrznego
Selected aspects of internal marketing

Summary/Abstract: Internal marketing has become a new philosophy of organization performance, where the needs and expectations of internal customers (employees) presents the main pillars of this concept. Taking into consideration the fact, that this concept has a multiaspect design, selected aspects of internal marketing, mainly competences and internal partnership have been described. The article recognizes that, it is crucial to define the values when achieving employee’s satisfaction. The article is based on subject literature as well as observations, considerations and own research of the Authors

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