Komunikacja marketingowa w organizacjach klastrowych w Polsce
Marketing communications in organizations clustered in Poland

Summary/Abstract: In a grown economies cluster organizations are concentrated on providing innovation services and creating knowledge. In growing economies, as Poland, there is a significant emphasis on developing the companies value chain, promoting export and linking together companies, governments and universities. Marketing communication management is one of a basic activity of a cluster organizations in Poland, which shows the latest research about clusters

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