Usługi profesjonalne w organizacjach klastrowych
Professional services in cluster organizations
Author(s): Magdalena Małachowska, Anna SzwajlikSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: management; cluster organizations; professional services; service offer
Summary/Abstract: The article describes the aspect of cluster management organizations. It concerns the cluster organizations offering professional services that are undertaken for the benefit of members and cluster initiatives. This approach allows better adjustment of supply of services to the needs and expectations of cluster’s members (entrepreneurs, academia and government). Differentiation of these entities means that cluster participants have different expectations about the effects that are the result of their involvement in the cluster. Even more cluster organizations operate in relation of coopetition (cooperating and competing at the same time) and the nature of the organization they take from the network. It determines this cluster organizations management as well as cluster services
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 28
- Page Range: 197-206
- Page Count: 10
- Language: Polish