Włączenie konsumentów w proces rozwoju innowacji produktowych przy wykorzystaniu mediów społecznościowych
The Inclusion of Consumers in the Process of Developing Product Innovations Using Social Media

Summary/Abstract: Intensive development of internet technologies including virtual communication tools has created the conditions for the participation of users in the development process of product innovations. As the preliminary research carried out in this area indicate, the use of channels and social media tools can significantly affect for: reducing the cost of acquiring information from the market, reduce development time for idea, improve the process of liberalization of the product, more accurate design of the product for potential customer through analysis at every stage of the creation of good. In view of the above, the purpose of this paper is to present proposals for the use of social media to effectively enable consumers (users) in the process of developing product innovations

• Details
• Contents