Powiązanie modeli biznesowych z zarządzaniem strategicznym w zakładzie opieki zdrowotnej
Linking business models with strategic management in health care organization

Summary/Abstract: The dynamics of the environment requires continuous improvement of methods which build competitive advantages of healthcare facilities. The purpose of this article is to present the business model and its relation to the management of strategic health care facility (with particular regard to its strategy). In this context, the article also discusses the relationship between the business model and strategy of healthcare facility and the problems and dilemmas associated with the use of the concept of the business model in strategic management. In general, the business model can be regarded as a (more or less detailed) description or characterization of an idea for a business. It can affect both already conducted business as well as a completely new form of business. It plays a key role in the business model of strategic planning that will enable a health care unit to build a sustainable competitive advantage.

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