Analiza strategiczna zakładu opieki zdrowotnej na potrzeby stworzenia jego modelu biznesowego – studium przypadku
Strategic analysis of public healthcare centre to create its business model – case study

Summary/Abstract: The objective of the paper is to examine the concept of the business model and demonstrate the impact of the strategic analysis of the business model to create a healthcare facility. Selected methods and strategic analysis will be used to identify the strategic position of the Independent Public Healthcare in Pulawy and form the basis for a business model examined hospital.

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