Skuteczna akcja marketingu szeptanego
Effective buzz marketing action

Summary/Abstract: The aim of this article is to explain methodology of creating the effective buzz marketing action and to carry out the analysis of a selected example of its application. The following thesis was taken into consideration: In the situation of fast development of the Internet technologies the decisive factor of a success for an entrepreneur seems to be the appropriate methodology of designing and implementation the buzz marketing action. Starting from the explanation of the essence of buzz marketing action the procedure of its formation and implementation is pointed out, as well as the example of its application is presented with particular attention to the effectiveness of the analyzed undertaking

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