Aspekty komunikacyjne ważnych wydarzeń firmowych. Studium przypadku
Communication aspects of important company events. A case study

Summary/Abstract: The aims of this article are: to explain the significance of communication for needs of organization of important company events, to show the usefulness of company events as tools of communication and to present the potential benefits of communication for participants of important company events. The following thesis is taken into consideration: methodically celebrated important company events are conducive to multifaceted social and marketing communication; in particular, they give a possibility of informing, educating and publicizing, thus they create a value for all involved stakeholders. The author’s purpose is to pay attention to the need of marketing and social communication for events themselves as well as for their methodical celebration. Starting from the definition of communication, its contemporary circumstances, this article presents very important company events as the area of marketing activities of a company. Particular attention will be paid to communication aspects of events, to stakeholders involved and to benefits from it. The theoretical deliberations will be supported by the results of the conducted case study.

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