THE QUANTIFICATION OF INFORMATION AND PUBLIC RELATIONS ACTIVITIES IN MILITARY OPERATIONS
THE QUANTIFICATION OF INFORMATION AND PUBLIC RELATIONS ACTIVITIES IN MILITARY OPERATIONS
Author(s): Marian Daniel MarinSubject(s): Politics / Political Sciences
Published by: Carol I National Defence University Publishing House
Keywords: public relations; quantification; military operations; target groups
Summary/Abstract: In public relations in military operations, the quality and opportunity of the transmitted message are elements that count and that can be quantified, constituting at the same time a leverage for the success of the operation, a means to save human lives, material and patrimony values.
Journal: Bulletin of "Carol I" National Defence University (EN)
- Issue Year: 2015
- Issue No: 01
- Page Range: 19-22
- Page Count: 4
