L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF
The poster, a meaning ful shape of symbolics mediations prism: the case of WWF-posters
Author(s): Claudine Batazzi, Anne PARIZOTSubject(s): Social Sciences
Published by: ESSACHESS
Keywords: meaningful shape; environmental communication; social poster; NGO; narrative creation
Summary/Abstract: In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals' opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaings of WWF NGO, while considering the posters as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.
Journal: ESSACHESS - Journal for Communication Studies
- Issue Year: VIII/2015
- Issue No: 01
- Page Range: 113-122
- Page Count: 10
