Mots et chiffres. Une approche socio-sémiotique de l'affiche électorale
Words and figures. A socio-semiotic approach of the electoral poster
Author(s): Daniela ROVENTA-FRUMUSANISubject(s): Social Sciences
Published by: ESSACHESS
Keywords: semiotics; political advertising; co-functioning of words; figures and images
Summary/Abstract: We intend to analyze the triple articulation visual/verbal/figures in the visual frame of the contemporary culture. Our corpus is constitued by electoral messages (outdoors) from the last Romanian Parliamentary elections (December 2012) and web sites of the main political parties. The methodological approach will be based on a semiotic and discourse analysis of political advertising messages compared to commercial advertising in order to emphasize the co functioning of figures, images and slogans.
Journal: ESSACHESS - Journal for Communication Studies
- Issue Year: VIII/2015
- Issue No: 01
- Page Range: 135-150
- Page Count: 16