Komunikacja interpersonalna w procesie obsługi klienta
Interpersonal communication in the process of customer service
Author(s): Agnieszka RybowskaSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: interpersonal communication; customer; relations; customer service
Summary/Abstract: The paper presents aspects of verbal and nonverbal communication, and their impact on customer relationships. It has been shown that customers pay attention to both types of communication. A large role in establishing good interaction plays eye contact, facial expressions and gestures. There are communication barriers that impede the reception of messages. These include many different elements. Lack of interest in the client is one of the most frequently cited barriers. Developing a good relationship with the client should begin from the development of good relationship with internal client that is to create a fair, genuine team of satisfied employees who communicate these features to external customers and thus will acquire them for the company
Journal: Marketing i Zarządzanie
- Issue Year: 2014
- Issue No: 34
- Page Range: 295-305
- Page Count: 11
- Language: Polish