KONSUMPCJONIZM NA RYNKU KOSMETYKÓW
CONSUMERISM ON THE COSMETICS MARKET
Author(s): Agnieszka RybowskaSubject(s): Economy, Psychology, National Economy, Micro-Economics, Sociology, Behaviorism, Social differentiation, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: consumer; consumerism; cosmetic products; stereotype;
Summary/Abstract: Cosmetics market is one of the fastest growing segments of the Polish economy. It offers to the consumer newer, more attractive products. The objective of the paper is to determine attitudes of consumers on the cosmetic products market, with particular emphasis on consumer attitudes. The research conducted among residents of The Tricity [the cities of Gdańsk, Gdynia and Sopot] confirmed purchasing surpluses of cosmetic products. Such behavior has been found among the young people, especially women, which led to the verification a stereotype of women acquiring products in surpluses. Consumptionism was confirmed among consumers of cosmetic products.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 38
- Page Range: 77-87
- Page Count: 11
- Language: Polish