Myślenie strategiczne w długookresowej strategii rozwoju organizacji
Strategic thinking in a long-term strategy for organization development
Author(s): Wladyslaw Janasz, Krzysztof JanaszSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: strategic management; strategy; replacement strategy; system analysis
Summary/Abstract: Strategic thinking in organizational management shall be considered a complex and uncertain factor. A system for the long-term functioning of organization should open up a real possibility for developing and implementing the strategy. The strategy ought to reflect not only different variants or types of risk (structure, influence), but also dynamically changing market requirements (consumers) as well as institutional solutions aimed at expenditure rationalization and associated with market policy and the policy of strategic alliances formed with business environment.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2014
- Issue No: 38/1
- Page Range: 43-55
- Page Count: 13
- Language: Polish