Student kierunku turystyka i rekreacja jako konsument usługi edukacyjnej w uczelni wychowania fizycznego
Tourism and recreation student as a consumer of educational service at academy of physical education
Author(s): Małgorzata Skiert, Krystyna BuchtaSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: student; educational services; quality of education; tourism and recreation; AWF; consumer
Summary/Abstract: The paper attempts to identify the factors that determine the quality of educational services offered to tourism and recreation students by the academy of physical education. This subject seems to be important primarily due to the nature of the university. To resolve this problem the opinions of consumers (students) were gathered about the importance of particular service elements for them, focusing not only on issues related to the education (acquired knowledge and skills), but also on other factors, such as the material base of schools, teachers and administration work or atmosphere on the university. Empirical studies of diagnostic survey were carried out by using a survey questionnaire.
Journal: Marketing i Zarządzanie
- Issue Year: 2014
- Issue No: 36
- Page Range: 159-170
- Page Count: 12
- Language: Polish