Wybory reklamodawców w świetle badań – wiodące i tracące na popularności nośniki reklamowe
Advertisers’ decisions in the light of research – leading and popularity losing advertising media

Summary/Abstract: The purpose of the paper is to show the changes in the advertising market in the era of the development of alternative forms of them. The author based on the reports concerning the popularity of advertising has presented the situation on TV advertising market. The results of analyzes show that traditional forms of advertising still have a chance to develop but some of them will have to adapt to the needs of the web community

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