Postawy i zachowania konsumentów usług gastronomii handlowej
Attitudes and behavior of shopping centers’ gastronomy services consumers
Author(s): Romuald ZabrockiSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: consumer behavior; the development of gastronomy; shopping centers; attitudes
Summary/Abstract: The shopping centers’ gastronomy is an increasingly significant component of the functioning and the development of the attractiveness of these centers. The aim of the research was to determine the attitudes and behavior of respondents towards this form of food services. The positive attitude of respondents towards the shopping centers’ gastronomy was stated. Respondents recognized the shopping centers’ gastronomy as a vital component of the service portfolio of these centers, affecting their attractiveness and competitiveness. It has been shown that the scope and frequency of use of the shopping centers’ gastronomy, the occurred preferences regarding the nature of the place and the type of meal, as well as the factors influencing the use of this form of nutrition, depend largely on the gender and the age of the respondents
Journal: Marketing i Zarządzanie
- Issue Year: 2014
- Issue No: 36
- Page Range: 203-213
- Page Count: 11
- Language: Polish