SENIORZY JAKO SEGMENT KONSUMENCKI W USŁUGACH GASTRONOMICZNYCH
SENIORS AS A CONSUMER SEGMENT IN GASTRONOMIC SERVICES

Summary/Abstract: The paper presents specificity and significance of seniors as an essential segment on the market, including the market of nutritional services. It emphasizes the social role and an increase in significance of gastronomic services for this target audience. The research results describe attitudes and behaviors of elderly people on the gastronomy market. They show an increase in significance of nutritional services in the life of the considered population. In spite of this situation, however, the adaptation of the Polish gastronomy to the needs and expectations of elderly people is not satisfactory. Treating this consumer segment in a marginal way by services providers, when there is an increasing tendency in society aging, seems to be a serious mistake from both the strategic and marketing point of view.

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