Żywność pochodzenia morskiego jako produkt luksusowy
Sea food as a luxury product
Author(s): Joanna Newerli-Guz, Paulina SzychowskaSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: luxury products; fish; fish products; food
Summary/Abstract: Fish and their products play a crucial role among luxury food products. Their perception as a luxury determine high price of these products on the one hand, high nutritional value, problems with access, and trend of purchasing for some of them on the other hand. The paper discusses all of these sea foods differentiators, which is considered as a luxury. The literature data were referred to the obtained results. Questionnaire survey method relating to perceptions of luxury fish, fish products and seafood was used. The study confirmed the positioning of selected products such as caviar, sushi or different fish meat as a luxury.
Journal: Marketing i Zarządzanie
- Issue Year: 2014
- Issue No: 36
- Page Range: 75-86
- Page Count: 12
- Language: Polish