Produkt tradycyjny i regionalny ‒ luksus od święta czy na co dzień?
Traditional and Regional Product – Luxury only on Special Occasions or Every Day?

Summary/Abstract: The consumer awareness and consumer evaluation of the quality of products if shaped by the market and the products present in it. The limited access to traditional and regional products as well as their high price are the main determinants combining these products with luxurious products. Luxurious products and traditional and regional ones have also common the emphasised individuality and the specific character. In their article, the authors presented the definitions of traditional, regional and luxurious products as well as they identified the similarities combing them. For the purpose of the article the authors carried out a descriptive and explanatory research allowing answer to the question why traditional/regional food is a luxurious product and whether such positioning thereof by producers and perception by consumers is proper. The article is of the review nature.

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