Zachowania młodych polskich konsumentów na rynku żywności ekologicznej
Behavior of young Polish consumers on the organic food market

Summary/Abstract: The purpose of this paper is to determine the frequency of purchase of organic food by the young Polish consumers, the main reasons for its choice and important factors which are the barriers for its purchase and consumption. To achieve the purpose, the literature on ecology and customer behavior was applied as well as the data obtained from the research carried out in February- March 2014 on a sample of 617 respondents (young polish customers). Most of the people participating in the research buy organic food. Their main motives for buying organic food are related to health (their own and their relatives), willingness to try something new and concern about the environmental protection. The main factors which limit them in the process of buying organic food are: its high price, too small selection of this food in the shops where the young consumers usually do shopping and too small number of shops in which they can buy this kind of food.

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