Cyfrowe wykluczenie polskich seniorów jako bariera w realizacji badań marketingowych prowadzonych w Polsce
Digital exclusion of polish seniors as a barrier in the realization of marketing research conducted in Poland

Summary/Abstract: The main subject of the article is the problem of digital exclusion of Polish seniors. By applying the perspective of marketing researcher, the author presents how much the phenomenon of digital exclusion of Polish seniors can be considered as a significant limitation for the realizations of marketing research currently conducted in Poland. In order to achieve this objective, the author refers to the statistics provided by polish Central Statistical Office (GUS), numerous reports describing the population of Polish seniors and PTBRiO’s (The Polish Society of Market and Opinion Researchers) Cata134 Iwona Escher logues „Research Market – Researchers – Research Companies” which are an extremely valuable source of information on the condition of the research market in Poland and the main areas of its development.

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