Różnorodność metod zarządzania marką osobistą
Diversity of personal branding methods

Summary/Abstract: The aim of the paper is to present the idea of personal brand, personal branding, and to systematize knowledge about the most important methods of personal branding. The information in the article was obtained through literature studies. Due to the fact that only a few publications have a scientific nature, considerations are supported by the theory of brand management.

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