Marketing w sieci organizacyjnej na przykładzie klastra doliny ekologicznej żywności
Marketing in organizational network on the example of ecological food valley cluster

Summary/Abstract: The organizational network, its essence and specificity are defined in the paper. The cluster was described as a particular type of organizational network. The Ecological Food Valley cluster, being a network of organisations and companies from Lubelskie and Podkarpackie Voivodeships was characterized. There are presented the goals of cluster marketing communication, brand policy bases as well as purposes and instruments of communication directed for internal stakeholders and external networks

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