Ocena działalności promocyjnej Kołobrzegu w 2012 roku
Evaluation of Kołobrzeg promotional activities in 2012
Author(s): Ewa Dłubakowska-PuzioSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: promotion; tourism product; the city; ambient marketing
Summary/Abstract: The objective of the paper is to present researches being conducted over four years from 2011 to 2014 on the effectiveness of promotional activities of the city of Kołobrzeg. The paper presents the implementation of the plan to promote the city in 2012, as a team base camp for one of the football teams taking part in the UEFA Euro 2012
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 30
- Page Range: 331-340
- Page Count: 10
- Language: Polish
