Koncepcja wykorzystania ambient marketingu do promocji kołobrzegu podczas UEFA Euro 2012
Use of ambient marketing for promotion in Kołobrzeg during UEFA Euro 2012

Summary/Abstract: The intention of the author this publication is to present the results of research conducted over four years from 2011 to 2014 on the effectiveness the promotion city of Kołobrzeg with ambient marketing. The article is the first of a series of publications and presents a preliminary draft preparation of the concept of promoting the city of Kolobrzeg as a city of one of the football teams participating in UEFA Euro 2012.

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