Aktywność marketingowa przedsiębiorstw w warunkach zrównoważonego rozwoju
Companies’ marketing activity in a sustainable development

Summary/Abstract: Company’s operation in terms of sustainable development is related to the need to implement the idea of corporate social responsibility. Corporate social responsibility must be reflected at all levels of the enterprise, including its marketing efforts. In the current economic reality, marketing should change in direction of ecological and social sustainability. Therefore it is extremely important that properly executed marketing activities (sustainable marketing) are treated as a means of creating a competitive advantage

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