Social media jako narzędzie promocji polskich uniwersytetów
Social media as a promotion tool of Polish universities

Summary/Abstract: In the contemporary word the use of social networks for business purposes become a common way of proceeding. Company’s fanpage, if properly managed, can be a good way for creating closer relations with the brand community, source of innovation and a way of creating positive buzz around the organization. Furthermore, it becomes relatively cheap promotion tool with the raising efficiency. Those advantages make the social networking the promotion tools suitable also for the universities. The paper analyses involvement of Polish universities in social network promotion by Facebook fanpage activity observation. Not only the number of supporters but other measures of fanpage popularity were measured, as number of comments, post sharing, responsiveness and nature of comments were the subject of the research.

• Details
• Contents