Social media in company’s communication with investors
Social media in company’s communication with investors
Author(s): Alicja Mikołajewicz-Woźniak, Anna ScheibeSubject(s): Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: social media; communication; investors
Summary/Abstract: Social media are facing a raising popularity of stakeholders, as well as investors. However, the research on their use by different companies in invertor relation creation are really scarce. The literature studies revealed that they could be used as an investor dedicated communication tool due to the fact of fulfilling legal requirement and being in accordance with good practices. The research however show, that their use by Warsaw Stock Exchange companies is limited.
Journal: Handel Wewnętrzny
- Issue Year: 367/2017
- Issue No: 2
- Page Range: 270-279
- Page Count: 10
- Language: English