Marka regionu w kontekście rozwoju społeczno-gospodarczego w Polsce
Brand of the region in context of socio-economic development in Poland

Summary/Abstract: Purpose of this analysis includes theoretical and empirical attempt to contemplate over socioeconomic development of regions in Poland at the level of NUTS 2. Brand of the region may be analyzed in context of ranking position of a given province (voivodeship) according to criteria adopted for a diagnosis. Attention was paid to conditions of the regional development and complexity of this process, which results in problems with quantification of the research area. In the research part of the paper, results of linear ordering of Polish regions analyzed in terms of adopted diagnostic variables were presented.

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