Event jako szczególny instrument marketingu miejsc na przykładzie Lublina
Event as a special tool of place marketing on the example of Lublin

Summary/Abstract: The purpose of the paper is to describe event marketing as successfully used tool in place marketing. Event marketing is a special kind of marketing communication applied by cities and regions in order to create a desired image and to promote a place. The paper presents the essence of event and factors determining its usage. An essential part of the paper focuses on the case study of Lublin city as an example of positive usage of event marketing „Carnaval Sztuk-Mistrzów” in the promotion of the city.

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