City placement jako szczególny rodzaj promocji turystyki
City placement as special form of promotion of tourism

Summary/Abstract: The purpose of the article is to describe city placement as tools of tourism and tourist products being a new and effective alternative for traditional communicative solutions. City placement (also called location placement or country placement) is a special kind of product placement applied by cities and regions that want to promote the place and create needs of potential users. Local authorities show a great interest in this form of promotion as an effective method of presenting of cities and regions. The nature of the instrument as well as factors determining it and examples of positive using were included in the article. Some empirical findings concerning the evaluation of applying product placement on tourist offers were also presented.

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