Korzystanie z usług przewodnickich w dobie rozwoju nowoczesnych technologii na przykładzie Krakowa
Using the guide services in the time of high technology development on the example of Krakow

Summary/Abstract: Because of the high information-communication technologies development, an uncertainty to the future of guide services is increasing. Having laptop computers, tablets, smartphones and mobile phones, and by that access to, inter alia, spatial information systems, mobile guides and audioguides, the tourists less and less often use the services of a classical person guide. An empirical verification of this thesis is a purpose of the paper. Using the data coming from the research on tourist traffic in Krakow, a demand for guide services in the city in 2009–2013 was analysed. Since it is possible to state a hypothesis that in the recent time not so much a quantity but rather a demographic-social structure of tourists using the traditional person guide is changing, this aspect of the issue was also examined. Test results of the chi-square test of homogeneity and Cramer’s V coefficient value have revealed that, in analysed years, the smallest evolution concerned, contrary to assumptions, the age structure of customers of guide services in Krakow, and biggest – the structure according to financial situation.

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