Profil turysty pozyskującego informacje o destynacji z mediów społecznościowych (na przykładzie odwiedzających Kraków)
Profile of a tourist acquiring information on the destination from social media (on the example of tourists visiting Cracow)

Summary/Abstract: The purpose of the article is to determine the socio-demographic characteristics of tourists who are using social media while searching for information on the tourist destination. Using Mann-Whitney U test and Pearson’s c2 test with regard to the results of research into tourist traffic in Cracow in 2014, four of the five research hypotheses, which were specified on the basis of the review of Polish and foreign subject literature, were positively verified. The analysis led to a conclusion that a social media user is generally a young person who comes from a large city and who has his/her ancestry in a visited country. The motive of his/her trip is to get to know the tourist amenities of a destination, the participation in cultural event or the business meeting.

• Details
• Contents