Social aspects of banks’ activity in the context of undersaving problem of polish society
Social aspects of banks’ activity in the context of undersaving problem of polish society

Summary/Abstract: The observation of commercial banks’ activity in Poland proves that modern banking institutions have been implementing CSR in their business operations and strategies in recent years. Social dimension of these initiatives is focused on taking into consideration crucial social problems, e.g. social exclusion or undersaving. The aim of the paper is the review of initiatives taken by commercial banks in 2012 contributing to building right savings and retirement attitudes in community, particularly in the area of private financial prudence.

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