Społeczna odpowiedzialność systemów franczyzowych branży FMCG – zarys problemu
Social responsibility in FMCG franchise systems – outline of problem

Summary/Abstract: In today's world, business relations and connection are becoming more complex. They include more and more areas of business operation, therefore business responsibility for the consequences of decisions and action is increasing. This applies to both the internal environment in the company, the employees, and the wider group of stakeholders, as well as the external environment in which the company operates. A measure of accountability, often beyond the purely economic aspects (necessary to achieve profit and growth) are, increasingly, social aspects (appropriate wages, secure employment, interaction with the local community) and environmental aspects (protection of the natural environment of man). Commercial FMCG franchise networks, acting on a large scale and largely geographically dispersed, have great potential impact on the stakeholders in both positive and negative terms, which is why they have become the focus of the author’s attention

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