Kierunki rozwoju formatów handlu detalicznego w Polsce i w Niemczech
Directions of developments of retail formats in Poland and Germany

Summary/Abstract: In the last twenty years, both in Poland and Germany, there have been intense developed of discount stores and supermarkets networks. It was caused by the increase of customers sensitive to commodity prices. The growing scale of concerns activity and high turnover allowed negotiating very low prices from suppliers. Polish price sensitive customer gave up shopping in small groceries, known in the literature as convenience stores, for hypermarkets and discount stores. However, some customers, after a brief euphoria related to attractive modern shopping formats, returned to traditional shop and required from their owners higher quality products, much better than mass products. In Germany, it is rather an aging society group that insists on placing small shops, which are located close to the place of residence, which make efficient purchasing of food products with high quality.

• Details
• Contents