STRATEGIE KONKUROWANIA NA RYNKU OCHRONY ZDROWIA W POLSCE – PRÓBA IDENTYFIKACJI
STRATEGIES TO COMPETE IN THE HEALTH MARKET IN POLAND

Summary/Abstract: The intensive development of the market of medical services in Poland has contributed to an increase in the competitiveness of healthcare entities. These management bodies in the interests of maintaining the good economic condition implement the modern strategies in order to compete successfully. The purpose of this article is to present the modern conceptions of strategy to compete on the market of the health services in Poland. The article was created on the basis of the literature studies of the health economics, health services management and the secondary research showing the quantitative coverage of the healthcare market in Poland. An increasing competition in the health care contributes – on the one hand – to seeking the ways of creating the added value for patients (what is the action to improve the quality of the services provided), and – on the other hand – to minimize the costs. In recent years M. Porter has suggested two strategies which are based on the proven strategies of specialization and cost minimization.

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