Innowacje i wartość rynkowa przedsiębiorstw turystycznych. Analiza zależności
Innovation and market value of tourism enterprises: a regression analysis

Summary/Abstract: The purpose of present research was to study the relation between financial effects of innovation/tourism enterprise market value changes and theoretically related variables. The subjective scope encompassed the abnormal returns of tourism enterprises resulting from innovation announcements. The data was gathered for companies listed in Sweden, Italy and Poland between 2007 and 2013. The data was analysed through author’s regression model. Basing on the literature studies six variables determining the relation were indicated – experience, communication, environment, stage, country of listing, and CSR. Empirical study specified that three variabels were statistically significant – communication, environment, and country of listing. The paper is an attempt to fulfill the knowledge gap concerning the impact of innovation on the markat value of tourism enterprises. Its main novelty constitutes the model allowing to study the above relation.

• Details
• Contents